The Power Behind Every Creative Work
When I was a child, storytime didn’t end with the last page of a book—it happened around the dinner table. Long after dessert, my family would linger, trading tales from our day. Laughter. Lessons. Little windows into each other’s worlds. That’s where I first saw the power of story to connect and transform.
I’m Linda Evans Shepherd—author of 39 books, speaker, and founder of the Advanced Writers and Speakers Association. Whether I’m writing a screenplay or a novel, a book about prayer, speaking at a conference, or helping creatives hone their craft, I know this: story is the golden thread that ties everything together.
At The Well Conference, I’ll teach four engaging workshops designed to help you master communication and storytelling—no matter your platform. From crafting books to commanding the stage, we’ll explore how story brings your message to life.
Why Story Matters to Creatives of Faith:
Story Isn’t Just for Novelists
Stories are how we learn, grow, and transform. Even nonfiction writers and speakers need story—not to invent facts, but to reveal meaning and stir hearts. Story breathes life into truth.
Jesus Modeled It Best
Jesus didn’t hand out outlines. He told stories. “Jesus always used stories and illustrations when speaking to the crowds. In fact, He never spoke to them without using such parables.” (Matthew 13:34, NLT)
He drew people into scenes they could see and feel. And when He told a story—people remembered it.
A Story from My Journey
Not long ago, the airport shuttle van dropped me off at my car in long-term parking. As I reached for my keys, panic set in—they were gone. I searched my purse, carry-on, and even my coat pockets. Nothing.
When I was about to give up and call for help, I paused and asked God for direction. That’s when I thought to check the lining of my purse. And wouldn’t you know—it had a tiny tear, and the keys had slipped right through into the hidden space between the fabric and the base.
When I shared that story from the stage, people laughed, nodded, and leaned in because they’ve all had that moment of panic and unexpected rescue. The story wasn’t about keys—it was about how we often find what’s missing when we pause and look deeper.
That’s what story does. It creates a connection. It transforms everyday moments into meaningful illustrations.
Whether you’re a speaker, author, playwright, dancer, or visual artist—story is your superpower.
Breakout Previews: What I’m Teaching at The Well
1. Write It, Speak It: Mastering Communication and Storytelling Across Platforms
This hands-on session helps you master storytelling in both the written and spoken word. We’ll explore structure, delivery, and how to shape your message for maximum impact across books, blogs, and platforms.
Quick win: Begin your next message with a story, not a statement. You’ll notice immediate engagement.
2. Acting Out: Speaking Improv Class
This fun and interactive session will loosen you up and help you connect with your audience in real time. Learn how to “act out” moments for maximum effect—even if you’re not an actor.
Quick win: Practice telling a short story using just your hands and face—no words. Watch how much you already communicate!
3. Powerful Openings and Closings
Your first words determine whether people lean in. Your last words decide whether they’ll remember. We’ll craft magnetic openings and meaningful closings that land your message with power.
Quick win: Start with the end in mind—know your closing before you write your opening.
4. How to Write a Book Fast
Tired of staring at a blank page? Learn my secrets for writing quickly, clearly, and creatively. From mindset to method, I’ll show you how to finish that manuscript without sacrificing quality or heart.
Quick win: Set a timer for 15 minutes. Write without stopping. You’ll be amazed how much you can capture when you silence your inner editor.
Come Find Your Voice at The Well
You have a message worth sharing—and The Well Conference is here to help you share it boldly and beautifully. Join me in any (or all!) of my sessions, and let’s turn your creativity into clarity and connection.
You don’t have to be perfect. You just have to start. And when you do? I’ll help you tell your story with passion, power, and purpose.
