preparing for worship with Cherrie Bornman

Preparing for Worship: Cultivating Connection and Engagement

Do you ever pour countless hours into rehearsing and perfecting your worship set, only to step off the stage feeling spiritually empty? If you’re nodding, you’re not alone. Many worship leaders and Christian creatives sense a deep hunger – a feeling that, despite the musical excellence, something is missing. We often strive for flawless performances, […]

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What google Wants - demonstrating eeat for better search results

What Google Wants: Understanding EEAT for Kingdom Impact

Why do some Christian blogs and ministry websites disappear into the vast ocean of the internet while others rise to the surface? As a digital marketing strategist working with dozens of businesses and faith-based organizations, I’ve seen how Google’s EEAT principles (Experience, Expertise, Authority, and Trustworthiness) can make or break the impact of online ministry. 

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